In India, the new iPhone from Apple is set to face competition from smartphones such as Nokia’s N97 and similar offerings from BlackBerry and Samsung. Another handset that can be a potential threat to Apple’s new product is the Palm’s Pre which has just hit the US market, but is currently not available in India. But, unlike handsets such as Nokia’s N97, the new iPhone 3G S will have a unique advantage as it has over 100,000 applications and also enjoys the support of the most vibrant and innovative developer community in this space. This implies, Apple’s product is more than just a technically superior handset, but more of a software platform with thousands of custom-made applications