In India, the new iPhone from Apple is set to face competition from smartphones such as Nokia’s N97 and similar offerings from BlackBerry and Samsung. Another handset that can be a potential threat to Apple’s new product is the Palm’s Pre which has just hit the US market, but is currently not available in India. But, unlike handsets such as Nokia’s N97, the new iPhone 3G S will have a unique advantage as it has over 100,000 applications and also enjoys the support of the most vibrant and innovative developer community in this space. This implies, Apple’s product is more than just a technically superior handset, but more of a software platform with thousands of custom-made applications
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However, the catch is that the earlier model of the iPhone’s India entry has been a huge failure both in terms of sales (due to an unviable distribution model ) coupled with a steep price tag and poor advertising which resulted in the brand failing to connect with customers here.
Also, customers in India who had followed Apple’s pricing globally during in other countries and believed that the iPhone would sport a similar price tag of $199 here were put off by the fact that they would have to shell out more than three time the amount to buy the product.
Worse still, market watchers say that neither Apple nor Bharti and Vodafone Essar put in the efforts to explain the difference in market dynamics in India which led to the higher pricing here which left customers confused.
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However, the catch is that the earlier model of the iPhone’s India entry has been a huge failure both in terms of sales (due to an unviable distribution model ) coupled with a steep price tag and poor advertising which resulted in the brand failing to connect with customers here.
Also, customers in India who had followed Apple’s pricing globally during in other countries and believed that the iPhone would sport a similar price tag of $199 here were put off by the fact that they would have to shell out more than three time the amount to buy the product.
Worse still, market watchers say that neither Apple nor Bharti and Vodafone Essar put in the efforts to explain the difference in market dynamics in India which led to the higher pricing here which left customers confused.
